Social media is impacting search results. That may seem like an obvious statement, but this is actually fairly new. But as bloggers, you know this – you use social media signals to drive traffic and to help raise your rankings of your site.
But which social network is best for search rankings?
I know you’re going to hate me for saying this, but it’s Google+.
Yep. I’ve told you about how critical Google+ is before, but a recent experiment by TastyPlacement proves it. They set up six websites, let them “marinate” for ten month before doing any promotion, and then set up specific parameters for promotion (for five of the six; the sixth was a control): Twitter followers, tweets and retweets, Facebook shares and likes, followers to the site’s Google+ business page and Google+1 votes to the homepage.
The results are FASCINATING.
Having a website with a Google+ business page increased page rankings by 15%. Google +1s increased rankings by nearly 10%. Interestingly enough, Twitter was rather a sad fail – only increasing rankings by less than 3%, but Facebook promotion garnered well over 6%.
Now, this study wasn’t particularly scientific, but the results are still pretty telling. If you want to increase your organic search traffic to your blog, it’s time to set aside your Google+ prejudice and embrace it.
For a further explanation of the test, enjoy this infographic created by TastyPlacement.