One of the many insights that comes out of taking the time to do a business plan is a clear goal. Knowing why you want to start a blog can come in handy… I know, novel concept, right? But I’m always surprised when I hear how many people just start blogging without having that conversation with themselves. I think it’s the flip side of blogging’s “low cost of entry” — it’s pretty easy to sign up for a free blogger account, to start writing, to post pics, and you’re off to the races.
Because it costs nothing to decide to start a blog, you don’t have to take much time to consider all the reasons — WHY to start a blog. The trouble comes a few months or years down the road when you’re devoting a lot more time and energy to it and you can’t remember why you started it in the first place!
Okay, so regardless of whether you’ve already started blogging or just about to start. Stop! Close your laptop. Go take a walk and think about what you want to create. And it wouldn’t hurt to be completely honest, either. Do you intend to make money with this blog — supplement your family’s income or support your family with it? Is this going to be a hobby, a means of self-expression? Is your blog a way for you to make new friends, expand your social network, get in with the cool — er, geeky kids? Is it a self-development thing for you — creating a personal brand to answer that pesky “Who am I” question?
Noodle around in that space for a bit. Write down some ideas/reasons on a piece of paper. Fold it up and put it under your pillow. Wait a few days and check in with it. Read them over and see how they feel. Circle the ones that feel true. (I told you my methods are unconventional.)
When you have a decision to make about your blog — like who to partner with, how to or whether to monetize, whether or not to chime in on some controversial issue that’s traversing the blogoshere… go back to that slip of paper and allow that filter — of WHY you are blogging — be your road map.
photo credit: stock xchng