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Why Bother with Email Marketing?

We’re in social media for goodness sake — we connect via Twitter, Facebook, Google+… by comparison, isn’t email is beginning to seem archaic? I mean, I’m the one who took the one-week email diet! Why bother building an email list at all?

Because it works. According to industry experts like Marketing Sherpa’s Jeff Rice, email marketing spending is on the rise. What happens if you have some timely news, an announcement to make, or something really cool to give away on your blog just for today? Who’s to say that everyone you’d like to know about it is online when you tweet it… even if you make it a point to be really annoying and tweet about it repeatedly! The only way to make sure your people get your message is to sent it directly to them… yes, via email.

There is no shortage of email marketing services out there — yet another sign that this industry is booming: Constant Contact, Mail Chimp, InfusionSoft, and Emma are just some of the names that I see around town, so to speak.

I’ve personally used aWeber since 2008. At that time, it came highly recommended by people I trusted as having the highest deliverability rate. This is due in part to their exceptional SPAM compliance policy. Aweber has a double opt-in sign-up, which means that in order to be successfully added to your list, a subscriber has to add their information and then click an email link to confirm that he/she really wants to be on it. This decreases SPAM complaints to this service and thus makes it less likely that email providers will block emails coming from aWeber.

Some of the features I like about aWeber

• Scheduled broacasts – let’s say I want a message to go out at 1pm but I’ve got a meeting. No problem!

• Analytics – I can look at my previous broadcasts and see not only how many people opened it and clicked on any links but exactly WHO opened and clicked. Aweber also has a function that allows me to create a list segment of just these people so I can send follow up messages to them.

• RSS to email – yes, bloggers! A handy feature. Publish your post and have it automatically broadcast to your list. You can also customize settings for this function like whether it’s automatically triggered by number of new items or to send every day or specific days of the month.

• Email sequences (email drips) – when shopping for a service, this was tough to find. Basically, I can set up a sequence of emails that gets sent to every subscriber from the time they opt-in to my list. This is important because… well, that’s how some of my digital products are delivered. If someone buys our Yoga Parenting course, regardless of when they register, they will receive their lessons via email in a certain order and interval. If this weren’t automated… I’d pull my hair out.

• Integration with other services (like shopping carts) – again, very important if you are selling anything and using your email service to deliver it. aWeber seems like it was created for digital products so you’ll find that integrating with e-junkie, PayPal, ClickBank and any number of other services is easy-peasy, even for a novice product creator! :)

photo credit: stock.chng

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