1) Video is Engaging
My kids go to an Multiple Intelligences school. What does that mean? It means their “thing” is based on Howard Gardner’s theory of multiple intelligences — essentially, the idea that different people learn in different ways. Your visitors take in information in different ways too.
Maybe 30% of your visitors are linguistic, which means that reading your blog is great for them. Maybe 30% are auditory, which means they like hearing information (and probably do a lot of reading out loud). Maybe another 30% are visual, in which case your pretty pictures draw them in. For the combined 90% of them, the multi-sensory experience of video will keep them engaged and coming back for more.
2) It’s a Power Move
Can we talk about those 3.9+ million mom bloggers again? Don’t quote me on this but a casual perusal of the blogosphere leads me to believe that a majority of blogs still don’t use video for a variety of understandable reasons — people are shy, intimidated, uncomfortable on camera, don’t like the way they look sound, speak, don’t have good lighting, etc. So if you fall into that relatively small percentage of the population who overcome those hurdles, that puts you ahead in the competitive game.
3) Video Builds Trust
Remember Tiger? You can’t lie on camera. Not well, anyway. So seeing you “live” on your site goes a long way to building rapport with your audience. It’s the same reason why we feel like we know actors of the small and big screens. In the same way, when your visitors watch your videos, they will feel like they know you.
So are you ready for your close-up?
photo credit: cisc1970