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Why You Should Format Your Blog For Mobile

Your blog looks great on the web but what happens where your reader stops by for a visit on the go — you know, in line at Target or at the park or while waiting at the orthodontist?

According to mobiThinking, 22% of people in the U.S. regularly accessing the mobile Web monthly. But that’s nothing compared to Japan and Urban China, where that percentage is 47% and 43% respectively. (Forrester, June 2011)

What I have witnessed anecdotally, is more people (including me) accessing sites from their phones on a regular basis and they are (including me) expecting a mobile-enabled experience.

Fortunately, the community is up for the challenge. In the last 12 months, WordPress developers have come up with easy and free solutions for web publishers. I just installed and activated the WPTouch WordPress plugin in two minutes. WPTouch is the one MomCrunch uses too. It’s free but it comes with a Pro version for $39.

I happen to like it’s straightforward interface. It’s easy to scroll down the most recent post titles and see how much comment activity there is on each one and then dig deeper to read the actual post content.

For WordPress, there’s also iPhonesta, jQuery Mobile, WPTap News (best for text-centric sites), Mobius, Smooci and a host of others.

If you’re on Blogger, the new upgraded version comes with a mobile theme built-in!

You have no excuses to make it this easy on your readers to access your content from anywhere.

If you’re already using a mobile theme, which one?

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