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Why You Should Invest More Time In Your Blog — and LESS Time on Social Networks

So, how much time do you spend on Facebook? Twitter? Even Google+? Be honest.

It’s a lot, right?

Now, how much time do you spend on your blog?

Is it more or less than the time you spend on social media?

This are hard questions, and ones I’m personally looking at very hard right now. Between writing here, working, and hanging out on social media sites well, my personal blog has fallen by the wayside. I used to post five times a week. Now? I’m lucky if I get two posts up in a ten day period.

But ever since I wrote this post about Digital Sharecropping, I’ve been rethinking my social media strategy, and I’ve personally committed to writing at my blog five days a week again. Turns out I’m not the only one rethinking where I spend my social media currency.

Have you noticed that you can’t directly link to your business from your business’s Facebook page? Sure, you can list in on your About Page, or you could list the URL on your Cover Photo but you can’t include a link right from the main business website. So why are we funneling so much of our traffic to Facebook INSTEAD of our websites? An article in Social Media Today highlights these problems, and get to the heart of the digital sharecropping issue as well:

It’s important to remember that while you may have copy rights to your logo, your brand slogan or motto, and your business’s content, anything you put on Facebook is subject to Facebook’s Terms of Use (“… you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook“).  Not only that, you’re subject to apps developed for Facebook, viruses from links, and hacked accounts.  That makes it extra hard to control who sees what, and where your content is being used.  While business accounts are safe for the most part – the liability is enough to send any brand manager into convulsions.  This means that businesses NEED a corporate website for news, product, events, etc and they need to not rely on Facebook alone.

But Jason Falls still thinks social networks can be a good investment.

It’s not a matter of cannibalization of your website traffic. Social media is about finding the people who are the most appropriate audience members to visit your website and inviting or funneling them there when they need it. That may be through your connectivity with those audience members on social channels. It may be through search engine results your blog has earned that help people who don’t know you find solutions to their problems. Either way, social media makes your website traffic more relevant which probably also makes it more efficient.

I think that social media is still an important tool; I mean, I love it. You’ll remove Twitter from my cold, dead keyboard. But is it where I should spend so much of my time while my blog the hub of everything I do on line languishes? Obviously, that doesn’t make sense. You can’t build on a shaky foundation.

Time to change it up. What about you? Will you pull back from social media networks more?

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