WikiLeaks Bad. Sanitary Napkins Good.Meredith Carroll
Chatter about leaks is nothing new. From whispers of Miley Cyrus’ salacious behavior to a new song by Kanye West, and BP’s errant oil in the Gulf, leaks have become a way of life in America and abroad.
Of course, leaks are also generally bad (unless it’s a, uh, home movie that can make you fortune when widely distributed). Particularly if they’re as a result of poorly made sanitary napkins. That’s why the manufacturers of extra absorbent Butterfly sanitary napkins have launched a new ad campaign with the line, “WikiLeaks . . . Butterfly Doesn’t.”
Right now the ad can only be seen on two billboards in Karachi, Pakistan. But a print campaign and a third billboard are on the way.
“Nobody has said it’s in bad taste yet,” said the agency behind the ad campaign.
Of course they’re invoking the WikiLeaks scandal that has raised the blood pressure of countless government officials and embarrassed scores of corporate big wigs.
The billboards appeared earlier this week and have made a splash, particularly since most ads in the region avoid political scandals and current events, although controversial ads aren’t unprecedented. Other targets have included Pakistani cricket players, and one of the world’s favorite punching bags, Sarah Palin.
There’s no word on if more women have purchased Butterfly as a result of the new campaign, and there’s been no comment from WikiLeaks scoundrel Julian Assange either, but it’s believed he’s otherwise occupied at the moment.
Do you think the ads are in poor taste, or are they funny?