You can say a lot of things about alcohol — red wine may be good for the heart, for example — that will make plenty of folks cheer.
There’s the darker side of alcohol, too, of course: Bad on the liver. Bad on the waist line. Bad behind the wheel. Bad on the mood. Bad on the memory. Bad on the skin. This is not news.
But tell a woman her face will start to look like a Nick Nolte mug shot and you’ll really get her attention. Or at least the Scottish government thinks a new app designed to show women the effects of alcohol on their face will get them to drink less, anyway.
The app — Drinking Mirror — shows women how drinking ages them by taking a picture of them and then producing the same image except with deeper wrinkles, red cheeks and weight gain, which are some of the more visible effects (above the waist) of regular drinking.
The site offers sensible drinking guidelines (2-3 units, or the equivalent to a 175ml glass of 13% wine, of alcohol a day, with two days off from drinking each week) and suggests that cutting down on alcohol intake can make a big difference on long-term health effects, and especially on outwards appearances.
It’s hard to imagine most grown people don’t already know the negative effects of alcohol. Either you know them and still choose to drink because you are invincible, or you know them and choose to abstain or drink in moderation as a result.
The fact for many people, though, is it’s often hard to care about something you can’t see — like your liver, for one.
But show a woman her face on booze, and you just might get her to lighten up on that pour. It’s totally sexist, sure. But it wouldn’t be the first time appealing to a woman’s vanity does the trick (we’re looking at you, beauty and fashion industry). Especially when it’s appealing directly to her vanity by showing her a picture of herself, not a generic person who things happen to (not to you, of course, because you’re invincible).
The real question is how many women actually want to know what they’ll look like after years of a few glasses of wine a night enough to actually download the app and see their before and simulated-after shots. After all, as everyone knows, what you don’t know (or see) can’t hurt you (because you’re invincible, right?).
Photo credit: DrinkSmarter.org
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