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Will a New Indian Anti-Smoking Campaign with ‘Death Chant’ Lighters be Effective? (VIDEO)

By Meredith Carroll |

Indian Death Chant

An electric lighter rigged to play back an Indian death chant

Ask 10 smokers if they’ve ever attempted to break the habit and chances are you’ll get 10 different ways in which each one has tried to quit.

Not only are smoking cessation methods varied greatly by individual, but many cultures have different methods in which they try and encourage smokers to stop once and for all.

India has embarked on a new, and unusual, campaign through its Cancer Patients Aid Association, according to CBS News. It’s not focused on the cigarettes or even the person smoking them. It’s all about the lighters.

Cigarettes are sold individually in India, and all smoking shops have electric lighters fitted for smokers. As part of the new quit smoking campaign, when engaged, the lighters playback a chant sung when someone dies in India. Light a cigarette, listen to a death chant.

Will it be an effective tool in the effort to get people to quit smoking in India? Take a look at this video and see the reaction of a few smokers. India might just be onto something in the battle to break the smoking habit.

Image & Video: YouTube

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About Meredith Carroll


Meredith Carroll

Meredith C. Carroll is an award-winning columnist and writer based in Aspen, Colorado. She can be found regularly on the Op-Ed page of The Denver Post. From 2005-2012 her other column, "Meredith Pro Tem" ran in several newspapers, as well as occasionally on The Huffington Post since 2009. Read more about her (or don’t, whatever) at her website. Read bio and latest posts → Read Meredith's latest posts →

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One thought on “Will a New Indian Anti-Smoking Campaign with ‘Death Chant’ Lighters be Effective? (VIDEO)

  1. mamagoat says:

    I think that anything that will help someone quit smoking is worth a try! I smoked for 13 years and just could not kick the habit until I discovered electric cigarettes. I have finally gotten myself down to the zero nicotine level but can still “light up” socially which was when I struggled the most to not smoke! I truly hope the world catches on to these handy little devices! I found mine at and I LOVE it!!!! There was even a coupon code that saved me some bucks!

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