The new for-iPads-only newspaper, The Daily, launched at an event in New York today. Only three hours old (or should we say “already three hours old”), The Daily is creating quite a buzz for Apple, iPad users and the news organizations in general. The newspaper industry will be keeping a close eye on The Daily, which will either usher in the newest model for the dying industry or be a virtual companion to beta-max hardware and video cassettes.
I’m interested in The Daily out of curiosity for the future. Is this how my kids will be buying and reading news in the near future?
Owners of iPads can download the app and then pay $.99 per week to read all of the content. Or subscribers can choose to pay $39.99 for an entire year. Subscription revenues will make up half of The Daily’s income at first; the other half will come from ads, according to Engadget.com.
The tech website said some of The Daily content will be available online:
The team behind the new-age zine showed off plenty of that technology, including a magazine-like reading interface, letting you flip through pages, and a “carousel,” that gives you a higher-level view of the pages for easier browsing.
The Daily also includes audio versions, with professional voiceover so you won’t have to worry about GPS voice, plus video overviews of all the content if you just don’t have time for reading or listening. You can share stuff you like on Twitter or Facebook and others will be able to read those stories for free via the web — but not all the content, naturally.
The news delivery will be interactive, which I think can only be a boon to keeping the public informed. Hopefully, though, it won’t wind up being mostly celeb gossip with links to Justin Bieber interviews. I’d love to see it create content about important events, ideas, crises, etc., that is informative and engaging. Today, naturally, they’re all over the crisis in Egypt.
I don’t have an iPad (yet!), but I’m very interested in this new site/app. I read all of my news online and no longer take a paper (though I still get a half a dozen magazines).
Our most recent daily newspaper subscription was my attempt to show the kids that I was reading the news — that news gets written about and compiled into daily publications that someone will thrown on your porch. Problem was, I had already read most of what was in those newspapers, and their take-away was something like: on Sundays we get Target ads.
So! I’ve taken to showing them what I’m reading on my computer, explaining why the New York Times website looks like it does (it’s referencing an old-fashioned newspaper! Remember when we used to get one — the thing with the Target ads?). Someday I might even show them how people used to wash clothes in a metal tub though that was well before my time, so I’m not even sure how that works.
Anyway, do you think The Daily will launch not only more iPad content but a new way of getting — and paying for — news? Will you subscribe?