No parent ever wants to see their kids smoke cigarettes. Ever. Never.
But tobacco taxes and smoking bans haven’t made a dent in the U.S. smoking rate in many years, according to the New York Daily News. So the Centers for Disease Control and Prevention is hoping a new $54 million shock campaign will do the trick.
It’s the first-ever national advertising effort on behalf of the CDC, and the largest anti-smoking one they’ve ever undertaken. The idea behind the hard-hitting images is that they have the potential to be more effective in encouraging people to quit. The goal for the new ads, which are appearing in print, online and on TV, is that as many as 50,000 people will be persuaded to stop smoking.
As a parent, I hope the ads will prevent as many kids from starting smoking. The ads can be difficult to look at, but maybe that’s just the message that our kids need.
Take a look and see if you think showing these quit smoking ads to your kids will help prevent them from ever lighting up. (And if you need help quitting, information on a quit line and advice on quitting can be found here.)
All ads used with permission from the Centers for Disease Control and Prevention
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