Top 50 Mompreneurs, 2011
They cook, they clean and, between naptimes, they run kickass companies. For those who run their own mom-centric firms, the responsibilities of motherhood are only half the battle. Babble is running our first ever salute to the top 50 mompreneurs who pull all-nighters, suffer enormous financial set-backs, and balance business and baby every day to make their entrepreneurial dreams come true. Here's how they did it.
- Christina Couch
36 / 50
Lynette Mattke | PicPocket Books
Company: PicPocket Books
Location: Silver Springs, Maryland
Children: Two daughters, 13 and 16, son, 10 â¢ Age: 41
Inspiration: After homeschooling her children for several years, Mattke was looking for a change. That’s when the iPod Touch stepped into her life. Her husband brought one home two years ago, and she started searching for kid-friendly apps. “There were lots of podcasts, but nothing with pictures,” she says. “That’s when the idea fell into my lap.”
Perspiration: Mattke knew nothing about creating an iPod app or selling children’s books. After scraping together $30,000 in start-up funds from savings and investments from two partners, Mattke’s husband and another programmer built PicPocket’s platform while Mattke went to publishers, asking to app-lify their stories for nothing more than a cut of the profits. She says the hardest part was deciding how to price her apps so that she’d make enough of a profit. “If it costs $1 to download the app, and Apple gets $0.30, we have a narrow margin to work in,” she says. “It took some lying awake at night to figure out how to make it work.”
Success: In April of 2009, Mattke landed her first title, My Friend Isabelle, which launched the following July. She ended up tacking on a fee for converting titles to applications and is now in the black. Currently, PicPocket has 45 iPhone and 20 iPad titles, with monthly revenues in the $2,000 to $6,000 range.