Top 50 Mompreneurs, 2011
They cook, they clean and, between naptimes, they run kickass companies. For those who run their own mom-centric firms, the responsibilities of motherhood are only half the battle. Babble is running our first ever salute to the top 50 mompreneurs who pull all-nighters, suffer enormous financial set-backs, and balance business and baby every day to make their entrepreneurial dreams come true. Here's how they did it.
- Christina Couch
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Robin McCoy-Ramirez | SoothEaze Blankets
Company: SoothEaze Blankets
Location: Putman, Connecticut
Children: Daughter, 3 1/2 â¢ Age: 32
Inspiration: McCoy-Ramirez started preparing to be a mompreneur in just her second month of pregnancy. When preparing for her baby, she noticed you could buy swaddles or teddy bears, but not both. “I knew from talking with other moms that it’s hard to remember every little thing when you have a baby, so I thought, ‘Why not combine the two?’” she says.
Perspiration: During her pregnancy and early planning stages, McCoy-Ramirez was hospitalized for dehydration several times. “I was trying to get my ideas together and find manufacturers in between checking in and out of the hospital,” she recounts. But she kept going, investing $5,000 of her own money into the company, finding manufacturers in China and getting a few prototypes. When she actually gave birth, she was held up again: Her daughter was diagnosed with pyloric stenosis, a condition that causes projectile vomiting upon eating. “I’m a cancer survivor myself and when she got sick, I was so scared,” McCoy-Ramirez says. “I didn’t want her to go through what I did.” While her daughter underwent surgery to stretch her stomach, McCoy-Ramirez finally got a reprieve. She won a $15,000 grant from Huggies, and the company flew her out to Wisconsin for business training.
Success: McCoy-Ramirez launched the company this past April and SoothEaze hit shelves this past December. Today she leads the hectic life of a mompreneur. “I put in two to three hours in the morning, two to three hours while my daughter is napping and then four to five hours after she’s in bed,” she says.