Top 50 Mompreneurs, 2011
They cook, they clean and, between naptimes, they run kickass companies. For those who run their own mom-centric firms, the responsibilities of motherhood are only half the battle. Babble is running our first ever salute to the top 50 mompreneurs who pull all-nighters, suffer enormous financial set-backs, and balance business and baby every day to make their entrepreneurial dreams come true. Here's how they did it.
- Christina Couch
24 / 50
Betty Haddock | FriendZip Bracelets
Company: FriendZip Bracelets
Location: Greensboro, North Carolina
Children: Son, 16, daughter, 13 â¢ Age: 46
Inspiration: When Haddock’s daughter, Maggie, ran into teasing during middle school, Haddock wanted to teach her how a good friend should act. She also wanted to teach Maggie the basics of running a business. Haddock ran into a friend who was wearing a necklace with a built-in zipper and started brainstorming products that could be zipped apart. “Maggie and I came up with the idea of the FriendZip Bracelet together,” she says.
Perspiration: Haddock invested $5,000 of start-up capital and began incorporating the business into Maggie’s homeschool curriculum. The hard part for her was fitting the business around her son, who has cerebral palsy. “It took a while to figure out how to schedule Maggie’s school, the business and my son’s needs,” Haddock says.
Success: Two years after starting FriendZip Bracelet, Haddock says she still struggles with balancing business and family, but it’s gotten a little easier now that the company is making money. FriendZip is available in 30 stores nationwide and online.