Top 50 Mompreneurs, 2011
They cook, they clean and, between naptimes, they run kickass companies. For those who run their own mom-centric firms, the responsibilities of motherhood are only half the battle. Babble is running our first ever salute to the top 50 mompreneurs who pull all-nighters, suffer enormous financial set-backs, and balance business and baby every day to make their entrepreneurial dreams come true. Here's how they did it.
- Christina Couch
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Cathy Alessandra | What’s Up For Kids
Company: What’s Up For Kids
Location: Los Angeles
Children: Two daughters, 16 and 18, son, 14 â¢ Age: 45
Inspiration: Living just outside of Chicago back in 1995, Alessandra couldn’t find any literature on children’s events in her suburb, so she decided to make her own.
Perspiration: A few months after printing 1,000 copies of the first What’s Up For Kids, a four-page black-and-white newsletter Alessandra peddled to local stores and pediatricians’ offices, she and her family moved back to L.A., where she was a mom by day and an editor by night. “My kids were young then, so I would make sales calls when they took naps and do stories and layout when they went to bed,” she says. “There were a lot of late nights, but this is what let me chaperone my kids’ field trips and have playdates with them, so I kept going.”
Success: What’s Up For Kids is now a 32-page glossy with strong ad revenues and a circulation of about 20,000. Alessandra also founded the National Association of Entrepreneurial Moms.
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