Yes, Another Social Network: Microsoft Opens So.Cl To The Public


Oy. Just when I thought I could rest a bit on my social media laurels, yet another social network has popped up: Microsoft has launched (pronounced, of course, “social”).

This is the part where you open another tab and scurry over to reserve your name on the platform. That’s okay. I’ll wait.

Okay. So, a few months ago was released to students at University of Washington, Syracuse University, and New York University (much like Facebook did in it’s heyday) as a beta product, but just last week while everyone was going nuts over the Facebook IPO (ahem, guilty), Microsoft opened it up to everyone.

So what’s it like? Well, as far as I can tell, pretty much everything else. It’s like someone poured in a dash of Tumblr, a cup of Google+, a quarter cup of Facebook, and a quarter cup of the Google+ iPhone app, mixed it up and baked it into a pretty, fluid, and function social media network. It’s got “video parties” that are just like Google+ hangouts (except I couldn’t get them to work).

It’s just hard to imagine WHY. There is definitely a search component, so clearly Microsoft is following in Google’s footsteps in making search social. But the key is, apparently, that they have no intention of replacing any other social media platform.

“ is not meant to replace existing full-featured search and social networking tools. It is an experimental research project using a minimal set of features which help combine search with the social network for the purpose of learning.”

So, what do you think? Will become part of your routine?

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