Barbie and the Girl Scouts Team Up on a New PatchSunny Chanel
A Girl Scout can earn a first aid patch, a babysitting patch, or a room makeover patch, and now she’ll be able to earn a badge inspired by a very famous 11.5″ plastic doll. Yes, Girl Scouts can now work their way towards the “Be Anything, Do Everything” patch.
Mattel wrote that the “participation patch is designed to inspire the next generation of female leaders by encouraging girls to explore career possibilities through exciting new program activities.” Over the course of her existence, Barbie has had over 135 careers — she is very well rounded! This patch, aimed at the Brownies and Girl Scout Daisies (those in kindergarten through third grade), is intended to celebrate the spirit that anything is possible.
“Together with the Girl Scouts, we hope to inspire young leaders and help girls explore all their career possibilities,” Cathy Cline, Vice President of U.S. Marketing, Mattel Girls’ Brands said. “For over 50 years, Barbie has encouraged girls to dream and explore a world without limits. This partnership allows us to reach girls with an empowering message and provide them with a new platform to discover and dream.”
The Girl Scouts chimed in on the partnership as well. “This partnership will allow Girl Scouts to offer an engaging and interactive new leadership experience, one that leverages the appeal of Barbie in order to encourage girls to explore exciting new career possibilities,” Anna Maria Chávez, CEO of Girl Scouts of the USA stated. “We are tying the fun girls have playing with Barbie to an opportunity to gain insight into the careers of today and tomorrow, through patches and discovery along the way. Like the Girl Scouts, Barbie is an American icon, and together, we are teaching girls that their future is wide open with possibilities, and that they can accomplish anything they set their sights on in their career.”
What do you think of the Girl Scouts partnering with Barbie? Would you rather not see brand partnerships with your kid’s clubs?
Photo Source: Business Wire