I’m rather shocked to say this, but… Facebook heard business that are fed up with having to pay to get their posts seen by their fans, and has put out a really simple solution – pages feed. In other words, it’s a page of updates from the pages you’ve liked over the years.
Reads nice and clean, too.
I’m not sure if it’s too little too late for some businesses; Mark Cuban – the owner of the Dallas Mavericks – said to Business Insider, “In the past we thought we were creating a value opportunity by encouraging fans to Like our brand pages. While there is still value, because of the costs and the way posts are cycled through FB users news feeds, both the like and post have diminished in value.”
Unfortunately, if you want to see all the updates, you still have to click over; you won’t always see them in your news feed.
Wired Magazine offers a really interesting perspective, though, suggesting that in fact Facebook SHOULD suppress spammy updates from brand pages like the Mavericks.
In the case of the Mavericks page, it’s hard to get to excited on behalf of billionaire Cuban. Take a look at the page; recent posts are mostly game updates, promotions for local businesses, and promotions for Mavericks specials and games. Even the game updates and player pictures include advertisements, promoting Mavericks sponsors like Pannini America, Albertson’s and BBVA Compass, often placed before the actual content.
In other words, Cuban wants to blast his ads into all his followers’ News Feeds — for free — even when Facebook’s software decides a follower isn’t particularly interested. To him, Facebook is the bad guy standing between him and the Mavericks’ eager fans, who yearn for posts about “sizzling specials” from On The Border Mexican Grill and other sponsors.
It is true: brand pages are a place where brands enjoy free advertising, and have free access to those that want the ads. So why shouldn’t Facebook use that as a revenue source?
So, what do you think? Is this going to help your blog’s brand page on Facebook to have a page feed? Will you read your page feed?