Bad Day? Calming Manatee Is Your New Favorite Website (Photos)

Having a rough day? Need a virtual hug or an uplifting message? Possibly from a manatee? Then your new favorite website is Calming Manatee.

Created by the Chicago-based geniuses of Ethercycle, a web design and development firm, the site brings you random images of the serene marine mammals with a message of support. Click the button to summon another, and another, and another.

Ethercycle’s lead developer Paul Reda told Huffington Post that the Calming Manatee site started as the result of an office joke sparked by a misunderstanding of the words “matinee” and “manatee.”

Besides being both LOL-worthy and sweet at the same time, the site is also an enormous lesson in the power of social media and how to leverage it. Despite having never promoted the site, it receives more than a million pageviews a month.

More than a year after Calming Manatee’s launch, Ethercycle continues to use Calming Manatee’s audience to research browser and device usage statistics, which provides the company with guidance on how to support its clients.

Here’s a particularly valuable truth bomb that came out of the Calming Manatee project: “If something is compelling enough, people will share it,” say the folks at Ethercycle. “You can’t force people to share crappy content.” So painfully, painfully true. If you’re a blogger or other web content developer, you should definitely read some of the other valuable lessons that came out of the Calming Manatee project.

You can follow Calming Manatee on Facebook and Twitter for a constant stream of uplifting messages, and of course click over to CalmingManatee.com any time for new messages. In the mean time, enjoy this sampling of manatee awesomeness!

  • I feel calmer already. 1 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    Click the arrows to scroll through more manatee awesomeness.

    (Image courtesy of CalmingManatee.com)

  • You really do. 2 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    Why yes, I will get that pedicure. Thanks, Calming Manatee.

    (Image courtesy of CalmingManatee.com)

  • Yes. 3 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    You should totally eat chocolate, says Science.

    (Image courtesy of CalmingManatee.com)

  • Jerkbrain 4 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    You're right, Calming Manatee. My brain is being a jerk.

    (Image courtesy of CalmingManatee.com)

  • Hey Girl 5 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    Manatee Ryan Gosling.

    (Image courtesy of CalmingManatee.com)

  • Applies to so many situations. 6 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    I need this inspiration in front of me when I'm on the treadmill.

    (Image courtesy of CalmingManatee.com)

  • I know, right? 7 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    I can't believe it either, Calming Manatee.

    (Image courtesy of CalmingManatee.com)

  • You are so loved. 8 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    I feel the love.

    (Image courtesy of CalmingManatee.com)

  • Clearly. 9 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    Because of your awesomeness.

    (Image courtesy of CalmingManatee.com)

  • Thank you, Calming Manatee. 10 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    I'd like that.

    (Image courtesy of CalmingManatee.com)

  • I throw my flippers in the air sometimes. 11 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    Calming Manatee wants you to get down with your bad self.

    (Image courtesy of CalmingManatee.com)

  • So wise. 12 of 12
    Bad Day? Calming Manatee Is Your New Favorite Website - via Babble

    You deserve so much better. Calming Manatee is right.

    (Image courtesy of CalmingManatee.com)

Read more from Joslyn on Babble and at her blog, stark. raving. mad. mommy. You can also follow Joslyn on FacebookTwitter, and Pinterest.

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