No, I’m NOT kidding.
According to their about page:
DOGTV provides television for dogs as a 24/7 digital TV channel with dog – friendly programing scientifically developed to provide the right company for dogs when left alone. Through years of research with some of the world’s top pet experts, special content was created to meet specific attributes of a dog’s sense of vision and hearing and supports their natural behavior patterns. The result: a confident, happy dog, who’s less likely to develop stress, separation anxiety or other related problems.
So what will Dog TV show?
DOGTV’s scientifically designed content is divided into 3 categories, according to what dogs need:
• Relaxation – content designed to help the dogs relax, reduce their stress level and keep them calm through soothing music, sounds and visuals.
• Stimulation – dogs need to be stimulated, which is hard to achieve when they are home alone. DOGTV uses stimulating scenes with and without other animals, animation sequences and a variety of moving objects to stimulate the dogs. Great care is taken to use just the rights sounds and frequencies to encourage the dog’s playfulness even when home alone.
• Exposure – based on the most advanced veterinary science, DOGTV uses special sounds and visuals to help habituate the dog and make him more comfortable in his environment, by exposing him to different day-to-day stimuli.
Right now, alas, DOGTV is only available on COX and Time Warner in San Diego. If you live any where else in the country, well, you’re kind of out of luck.
And so is your dog. You’ll just have to let him watch Bravo like the rest of us.