In a very inventive marketing campaign, the Society for the Prevention of Cruelty to Animals Los Angeles is putting their own residents to work, so to speak. Well, that’s if you consider chasing toys along the top of an iPad work. (Most of us humans call the cat apps simply addictive!)
The shelter hopes that this creative venture will bring in much needed donations for all of its animals. Four cats used an app called “Paint for Cats” in which they chase around toys across the iPad and create digital art in the process. The final results were so beautiful that they were turned into notecards that people can purchase.
The Times-Tribune reports that an Animal Planet crew visited the shelter to film an episode of Must Love Cats, where they documented the cats creating art.
The cards with drawings named “Study in Feather Toys” and “Movement in Catnip” are being sold online for $5.99 a pack. Madeline Bernstein, the shelter’s president said the cats had so much fun, they put used iPads on their wish list so other cats can paint, too.
The Must Love Cats episode airs tomorrow, April 14th on Animal Planet.
Image: SPCA LA Friends For Life
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