This week in New York Jill Rappaport, Animal Advocate on NBC’s Today, released her “Rescued Me” Collection of pet accessories, a series of one-of-a-kind neon colored collars and leads designed to raise awareness for choosing Pet Adoption over traditional purchase of a pet — a portion of proceeds from which will go to animals in need.
Rappaport has been a 22 year advocation of adopting shelter pets, or as she says “the ONLY option when considering a family pet”. Her NBC colleagues seem to agree — Al Roker, Hoda Kotb, Bryant Gumbel, and Natalie Morales were all in attendance with their respective rescue dogs Pepper, Blake, Spencer, and Zara.
For many pets, families making the choice to adopt over purchase is dire — according to the ASPCA:
Approximately 5 million to 7 million companion animals enter animal shelters nationwide every year, and approximately 3 million to 4 million are euthanized (60 percent of dogs and 70 percent of cats). Shelter intakes are about evenly divided between those animals relinquished by owners and those picked up by animal control. These are national estimates; the percentage of euthanasia may vary from state to state.
THREE TO FOUR MILLION SWEET DOGS AND CATS ARE EUTHANIZED FOR NO REASON AT ALL EVERY SINGLE YEAR. And if it’s a breed preference that’s preventing you from adopting, the ASPCA reports that about 25% of those are pure bred animals, who would otherwise be free to a good home (or, depending on city/state, available for a nominal fee).
Check out pictures from the Rescued Me Collection and star-studded event below, and click HERE to learn more about Petco’s Think Adoption First Philosophy.
Jill Rappaport 1 of 9
For nearly 22 years, Jill Rappaport, has been a staple on NBC's TODAY. Through her popular, "Bow to Wow" series, Jill has given countless dogs and cats, not only a makeover, but a second chance at life through pet adoption. Petco is proud to present the launch of Jill Rappaport's Rescued Me Collection.
Bryant Gumbel and Spencer 2 of 9
Bryant Gumbel & Spencer, Natalie Morales & Zara 3 of 9
Hoda Kotb & Blake with Jill Rappaport & Friend 4 of 9
Jill Rappaport Shows Off Her Collection 5 of 9
Al Roker and Pepper Talk to Extra 6 of 9
Bryant Gumbel Shops for Spencer 7 of 9
Rescued Me Collection 8 of 9
Staying in line with Petco's "Think Adoption First" philosophy, the one-of-a-kind, neon-colored dog collars and leads raise awareness for pet adoption by featuring sayings such as, "Opt to Adopt," "I'm a Heart Melter From a Shelter," "I'm a Pound Hound," "Rescued Me," "A Shelter Cat Is Where It's At," and "Smitten By My Rescue Kitten." All products are made in the U.S.A and a portion of the proceeds will benefit animals in need.
The Gang’s All Here 9 of 9
It's nice to see so many TODAY stars with rescue dogs!