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12 Thought-Provoking Breastfeeding Campaigns

I am a big advocate for breastfeeding and it’s actually one thing I really miss about no longer having a newborn around. I breastfed Babe E until she was just over 2 years old — letting her wean herself. I loved the bond, the ease and would do it again in a second.

I am fortunate to live in an area where breastfeeding is supported. It’s not overly-supported which you see sometimes too (I formula fed my older two kids) so I never felt any judgement on either end. There are some areas where breastfeeding is not supported and along with that the benefits may not be as widespread understood.

Campaigns started by governments and non profit organizations have been popping up lately to help increase the breastfeeding support and awareness. Some are funny, some are thought provoking and some might go a bit far.

Click through to see 12 campaigns designed to increase breastfeeding rates and change the way society nursing in public:

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  • She’s Not A Model She’s A Star 1 of 12
    She's Not A Model She's A Star
    A campaign that began in the UK, it's hope is to increase breastfeeding rates among young moms. They were printed in bus shelters, radio stations, libraries, colleges and on YouTube.
    Image: Be A Star.org.uk
  • Future Business Entrepreneur 2 of 12
    Future Business Entrepreneur
    A campaign that began in New Zeeland through their Ministry of Health with a series of ads that show nursing in public specifically. At the bottom of each ad rests the campaign's statement of purpose: "Wherever they're heading, a healthy start in life will help them get there. In the community and workplace, breastfeeding is natural. Perfectly natural."
    Image: New Zealand Ministry of Health
  • Made For Each Other 3 of 12
    Made For Each Other
    A campaign that began in Brazil this ad was designed to increase breastfeeding rates. An optical illusion that looks like a baby and a breast.
    Image: Coloribus
  • Boosts Immune System 4 of 12
    Boosts Immune System
    A campaign that began through The Pump Station which is a boutique in Santa Monica, California. Started by a team of lactation experts they hoped to increase awareness of breastfeeding benefits.
    Image: Behance Network
  • Right To Eat 5 of 12
    Right To Eat
    A campaign started by the Ontario Human Rights Commission, this advertisement was designed to increase comfort of viewing breastfeeding.
    Image: Ontario Human Rights Commission
  • In Jail 6 of 12
    In Jail
    Another series of ads started by Ontario Human Rights Commission these ads were designed to increase awareness of breastfeeding in public.
    Image: Ontario Human Rights Commission
  • You Can Do It Too 7 of 12
    You Can Do It Too
    A campaign that began in the Philippines in combination with Unicef, it was designed to increase both breastfeeding rates and support for breastfeeding in the workplace.
    Image: PhotoBucket
  • Give Life Live Life 8 of 12
    Give Life Live Life
    Another campaign that originated in the Philippines by LATCH (Lactation, Attachment, Training, Counseling, Help) in hopes of increasing breastfeeding rates.
    Image: LATCH
  • Reduce Your Child’s Risk 9 of 12
    Reduce Your Child's Risk
    The U.S. Department of Health and Human Services' Office on Women's Health began a campaign to increase the awareness of breastfeeding benefits for both mom and baby.
    Image: OWH
  • Best for Babes 10 of 12
    Best for Babes
    A campaign that began in the United States, this ad was designed to increase the awareness of the World Health Organization's International Code of Marketing of Breastmilk Substitutes.
    Image: Best for Babes
  • Topped Up Immune System 11 of 12
    Topped Up Immune System
    A campaign begun by the Scottish Government was designed to help increase the breastfeeding rates and support for breastfeeding moms.
    Image: Feed Good Factor
  • Designer Mum 12 of 12
    Designer Mum
    An entry into the Get Britain Breastfeeding' poster competition ad is one in part of many ads designed to bring awareness of breastfeeding benefits.
    Image: heron.nhs.uk

Read more from Devan on Accustomed ChaosUnspoken Grief
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