A while back. we reported that attitudes about teen pregnancy were changing. Youth-focused trend-purveyors Forever 21 are proving the point with a new maternity wear for their (largely teenaged) customers.
Some people are wondering whether a clothing line that sells primarily to teens should be doing a maternity line at all. Is selling maternity clothes to teens marketing teen pregnancy? Or are we beyond that by now?
As Heather at Kidglue jokes: “If you’re a pregnant teenager, no doubt the first thought that crosses your mind is, “Darn, if only I could get my hands on some trendy and affordable maternity clothes!” (I mean, what else could you possibly have to worry about?)”
She also points out that the in-store locations are conveniently located in the states with the highest teen pregnancy rates.
The Love 21 Maternity line is fashion-forward and wallet-friendly, not unlike Forever 21’s other offerings. And like their other offerings, these clothes will probably be worn by women who are well over the under-21 target audience. (Forever 35 doesn’t have quite the same ring.)
photo: Basic Maternity Jersey Knit Tee From Love 21 Maternity