A new product hitting the market aimed at pregnant and breastfeeding mothers is causing a stir around the internet. The product, similar to Ensure-type health drinks is being marketed by Similac, the formula company.
The drink is described as a rich nutritional drink mothers can take on the go, use as a snack, or just enjoy at home while sticking to a nutritionally balanced diet. Something women can get by simply eating healthy foods, vegetables and fruits during their pregnancy.
Suggested intake is one drink per day, and comes in two flavors: vanilla, and chocolate.
While this discourages women from skipping a meal during the day, like some of us do, especially if you have other children and a busy schedule like I do, how many women are going to buy a product of this nature marketed by a formula company? Not for nothing, but last time I took a sip of formula, it wasn’t the most pleasant taste out there.
The Similac website says:
Every bottle of Similac Mom contains:
- Iron & calcium
- Folic acid
- Vitamin D
- 225 Calories
- 12 grams of Protein
- 0 trans fat
Something women can certainly get in a variety of foods and beverages.
While it seems that the formula is not available to women in the United States yet, I am sure it won’t be long until our consumers have the formula for mothers available.
On Facebook, some mothers have chimed in about the product:
Amber said, “Also, these kinds of things are why our society has lost the knowledge of how to eat properly. Your entire diet can consist of things that are not actual real food. Sad…”
Katie said, “Not only will your body fail to nourish you baby, your body will also fail at that whole gestating thing, and if you are a nursing Mom you NEED some Similac to make sure you are healthy.”
What do you think about this product?
Will you buy it?
photo credit : corbis.com