In a somewhat unexpected collaboration, Heidi is releasing an entire line of affordable baby products with Babies ‘R Us — from furniture to bedding to gear.
And, yes, of course there will be a baby clothes collection. Word is that she’ll be designing for newborns up to 5 years.
Considering Heidi seems to have the golden touch with every entrepreneurial idea she has, I’m sure Babies ‘R Us is hoping she’ll bring her respected design aesthetic and warm mom-friendly image to their brand.
See what Heidi has to say about Babies ‘R Us:
“Over the years, I’ve made countless shopping trips to Babies“R”Us looking for the coolest gear, trying out the newest toys and shopping for fun clothes. Babies“R”Us is the ultimate authority in baby products,” said Klum. “I’m so excited to partner with them to create a fun, magical and unexpected collection that is also affordable. I know how important it is for moms to make smart purchases when it comes to shopping for their ever-growing children. My friends always joke that I’m the go-to person for advice on gifts and gear. Now, I get to bring my ideas to moms everywhere that offer function with a fashionable flair. My designs for Truly Scrumptious have really been inspired by all the adorable children who are just that – truly scrumptious – and deserve to have nothing but the best!”
They couldn’t release product images just yet, but expect an update in a couple of months.
Heidi’s “Truly Scrumptious” collection will launch in Fall 2012.