The National Campaign to Prevent Teen and Unplanned Pregnancy is testing out comedy as a possible way to reach young guys about birth control. In this PSA various stats are thrown out until the announcer loses it. He has to stop reading the cue cards because the data he’s reading is so absurd and he just starts railing on how dumb guys can be and how much you don’t want to be one of those guys. Watch:
Psychology Today ran an interesting piece about the campaign, which is obviously totally scripted and calculated (but still funny). The organization is testing out these PSAs to see if they crack through to the media-saturated minds of today’s male youth. Also interesting (and AWESOME) that this is aimed at guys, not just girls, who are more typically targeted about birth control.
I’m all for this new approach. I crack jokes in my childbirth classes where we have wanted pregnancies. In general, when you’re talking about hugely massive life-transforming, scary events (and vaginas) it’s good to use a little humor.
My favorite birth control ad will always be this one: