Imagine Not Being Able to Afford Diapers

Here’s a really serious ‘Everyday Diaper Challenge’ not being able to afford diapers at all.

Most moms and dads myself included take for granted the fact that we can afford to whip off a wet or dirty diaper and put our baby’s bottom in a clean diaper. But the reality is that 1 in 3 American moms have had to choose between buying their baby diapers and other basic needs, like food.

Click through to read more about Huggie’s Every Little Bottom survey and how you can help. 

Huggies commissioned a study in 2010 that uncovered some sad and startling facts:

  • Diapers cost up to $75 a month, and through age 2 and a half, a baby needs 7,000 diapers. Babies require 6 – 10 diapers a day.
  • ‘Diaper needs’ means that babies are kept in wet or dirty diapers longer than they should be, which can cause irritation and diaper rash.
  • The study found that some moms are forced to clean out dirty diapers and put their baby back in the diaper.
  • Moms struggling with diaper need are more likely to miss work or school, stay home when they need to go out, and keep their babies out of daycare.
  • As a result of diaper need, moms feel anxious and distressed and find parenting more difficult.

If you are in need of diapers, visit the Diaper Help page on Huggies to learn how you can receive free diapers.  If you can afford to help others who have diaper need, visit the Get Involved page on Huggies.


A big thanks to Huggies for sponsoring this campaign. Click here to see more of the discussion.

Read more from Caitlin on Healthy Tipping Point and Operation Beautiful.  Follow all her Babble posts here!

Article Posted 4 years Ago
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