Another new and pretty powerful ally in the fight to remove barriers from breastfeeding is coming out swinging… First Lady Michelle Obama will be going on a campaign not only to promote breastfeeding, but to help remove the large hurdles some mothers sometimes face when it comes to breastfeeding.
Through the “Lets Move” campaigned, aiming to fight the childhood obesity epidemic we are currently seeing in the United States, Obama and her staff stated that the campaign is to help mothers who make the choice to breastfeed have an easier time, as well as less hurdles to jump over for a successful breastfeeding relationship. The campaign is not a project to guilt mothers into breastfeeding.
I personally think what Michelle Obama and the “Lets Move” campaign are doing is wonderful, and much needed in our country. Especially tackling the fact that breastfeeding helps to decrease the risk of childhood obesity in children. Considering The United States is lacking in breastfeeding numbers and initiation, this may be the push that we need.
According to Medela, newborn breastfeeding rates around the world include:
77% in America
92.4% in South America
94.5% in Asia
98.4% in Africa
You would think with all the medical advances, and ways we can use our technology to make breastfeeding easier on mothers, we would and could see an increase in the newborn breastfeeding numbers in our country, even if it is only for a couple weeks.
Good job yet again Michelle on helping to better the lives of our future leaders!