Did you hear about the controversial contest held by an Ottawa radio station? Hot 89.9 hosted a contest where the prize was not something ‘typical’ of a radio station like concert tickets or even a car. The contest would award one couple $35,000 to use towards IVF treatments.
To enter, applicants were asked to fill out a form including details about their history, lifestyle and reasons why they want a baby. Each couple needed to include a letter from their doctor and be willing to share their story and IVF process publicly in order to win.
After over 400 applicants applied — 5 semi-finalists were selected and voting went to the public to determine which couple should win the chance at growing their family.
After weeks of soliciting their friends and family for votes, the contest ended yesterday and the radio station announced who won the contest.
In Ontario, fertility treatments are not covered by public health care and one round of IVF can cost an estimated $10,000 per cycle so you could imagine how hard the 5 couples must have fought to get the votes.
On Tuesday, the radio station called in all 5 semi-finalists to announce who won the contest. Finally after waiting in suspense, the radio host announced the winner:
“The winner for Win A Baby … the winner is all of you.You are all getting up to three fertility treatments, congratulations”
This contest has been met with a lot of controversy with the feeling that this contest takes advantage of and exploits couples struggling with infertility and the heartache that goes along with it. The radio station stands by their promotion saying the purpose was to get the conversation started about infertility.
::What are your thoughts about this contest?::