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Privacy Policy

Effective on November 1, 2011

This privacy statement describes how Babble collects and uses the personal information you provide on our website: www.babble.com. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. By using or accessing the Babble website, you agree to the privacy practices outlined below.

Information Collection & Use

Personal Information

In the course of using our website, we may collect the following personal information from you:

  • Contact Information such as name and email address

  • Unique Identifiers such as user name and password

  • Health Information such as pregnancy status and due date

  • Demographic information such as age, education, gender, interests and zip code.

Anonymous Information

We may automatically collect certain aggregated data regarding your use of the website, like the number and location of users, and frequency and manner of usage of the website. Aggregated information is anonymous, statistical information that reflects the scope of our user base, customer patterns and related information.

As is true of most websites, we also automatically gather information about your computer such as your IP address, browser type, referring/exit pages, and operating system. We also may keep track of some of the actions you take on our website, such as indicating you “like” or share content a post.

We use cookies (small pieces of data we store for an extended period of time on your computer), to keep track of your preferences and to make our advertising better. We also use electronic images known as web beacons that are used along with cookies to compile aggregated statistics to analyze how our website is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.

We use a variety of services hosted by third parties to help provide the website and to help us understand use of the website. These third party services may place cookies on your computer or use web beacons to collect non-personally identifiable information to compile aggregated statistics for us about visitors to our site.

Information Obtained from Third Parties

We purchase marketing data about our customers from third parties and combine it with information we already have about you, to create more tailored advertising and products.

If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

We may institute programs with advertising partners and other websites in which they share information with us. We may ask advertisers to tell us how our users responded to the ads we showed them (and for comparison purposes, how other users who didn’t see the ads acted on their site). This data sharing helps us measure our advertising effectiveness and improve the quality of the advertisements you see.

We may receive information about whether or not you’ve seen or interacted with certain ads on other sites in order to measure the effectiveness of those ads.

Use

We use this information we collect to try to provide an efficient and customized experience on our website. Here are some of the details how we use your information:

  • Provide the website and its content to you

  • Improve our website and marketing efforts

  • Display content based upon your interests

  • Send you newsletters

  • Send you marketing communications

  • Conduct research and analysis

  • Administer contests and sweepstakes you entered, and notify you if you won

  • Respond to your questions and concerns

You may choose to stop receiving our newsletter or any marketing emails by following the unsubscribe instructions included in these emails or you can contact us at privacy@babble.com.

Information Sharing

We will share your personal information with third parties only in the ways that are described in this privacy statement.

We may provide your personal information to companies that provide services to help us with our business activities such as sending newsletters. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information:

  • as required by law such as to comply with a subpoena, or similar legal process

  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request,

  • if Babble is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information,

  • to any other third party with your prior consent to do so.

We share your personal information with other companies so that they can market their products or services to you. If you do not want us to share your personal information with these companies, contact us at privacy@babble.com.

Links to Other Websites

Our website includes links to other websites whose privacy practices may differ from those of Babble. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.

Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our website, you can contact us at privacy@babble.com.

Additional Policy Information

Social Networks

You can interact with much of the content on our website through Facebook, Twitter, and other social networking services. These services will authenticate your identity and provide you the option to share certain personal information with us. Such services also give you the option to share content and post information about your activities on this website to your profile page to share with others within your network.

Comments

Our website offers publicly accessible blogs that allow for user comments. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.

Correcting and Updating Your Personal Information

To review and update your personal information to ensure it is accurate, contact us at privacy@babble.com.

Notification of Privacy Statement Changes

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Information

You can contact us by writing or email us at the addresses below:

Babble Media, Inc.
520 Broadway, 9th Floor
New York, NY 10012
privacy@babble.com