Amy Ellis, mother of two in St. Charles, Illinois.
Why We Love Her:
As a mother to two toddlers (and an aunt to a small crew), Amy knows what moms really want – and it’s not just safe, hand-made toys. We’re talking about shhhh, quiet time. Her store is full of toys to take just about anywhere – like the car, a crowded waiting room or a plane – so kids can play independently and, most importantly, silently. We have to say our favorite item is her “I Spy travel toy,” designed not only to keep ‘em busy, but also to foster problem solving, fine-motor skills and independent play. Although her toys seem to have evolved from a mother’s need, Amy says most of her ideas are sparked by her kids pleading, “Mom can you make me a:” Lucky for us, her kids want charming, developmentally-appropriate toys.