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7 Hilarious Tweets Trying to Win $1.5 Million from Esurance

If you are on Twitter and notice several people tweeting #EsuranceSave30, (and have no idea why) let me let you in on a little secret. Esurance is giving away $1.5 million via Twitter. Crazy, right?

In a clever marketing move, Esurance, whose whole pitch is that they can save you 30%, bought the first commercial after the Big Game. By buying the commercial right AFTER the game, they save 30%. That 30% is $1.5 million. So what better way to make Twitter go crazy (and to get people talking about you) than to give that money away.

Watch the Esurance commercial:

http://youtu.be/WgOkWDum1-s

What would you tweet to try to win $1.5 million?  Here’s a round up of the most hilarious tweets trying to win Esurance’s big prize!

  • Tweet to Win 1 of 8
    esurance

    Could entering to win $1.5 million be as easy as sending a tweet? YES! Check out these 7 hilarious tweets in response to the Esurance Twitter giveaway. 

    Source - Twitter

  • Bank Account 2 of 8
    bank-account

    Ouch. Help this guy out Esurance!

    Source: Twitter

  • College Students 3 of 8
    college-students

    With over 1.3 million tweets featuring #esurancesave30 in the first hour, I'm pretty sure it's more than just college students tweeting to win!

    Source: Twitter

  • I’ll Take Anything 4 of 8
    anything

    I'm with this guy — I'll take anything. What if Esurance just split that $1.5 million up and let 1,000 of us win $1,500? 

    Source - Twitter

  • Insurance 5 of 8
    insurance

    If this giveaway was based on creating the best tweet to appeal to a brand, this might just be the winner. 

    Source - Twitter

  • Losing Followers 6 of 8
    followers

    Want to annoy your Twitter followers? Flood you Twitter stream with #EsuranceSave30

    Source - Twitter

  • In Case You Missed It 7 of 8
    viral

    Who could forget the Twitter hashtag fest featuring #kony2012. I think Esurance has them beat!

    Source - Twitter

  • All About the Money 8 of 8
    why

    Obviously this marketing campaign has reminded us what people really want is a get rich quick scheme.

    Source - Twitter

In addition to the word of mouth marketing, Esurance is gaining Twitter followers at a rapid rate!  Since the night of the commercial airing, they have gained at least 15k Twitter followers! As someone who use to do social media monitoring, I can only imagine the craziness going on right now with the Esurance social media team!

Will You Tweet to Win?

Molly blogs technologyparenting and geekery at Digital Mom Blog, provides blogging tips at How to Blog Camp. Follow her on FacebookPinterest or Twitter.

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