It’s quite the ying and yang day for Facebook: First came the dreadful news that starting today Facebook will be rolling out its new video ads that play automatically as you scroll down the page. Thank god, however, they will run without sound (much like your Instagram videos do now), so if you’re checking Facebook at work, all your co-workers (not to mention your boss) will not catch you checking Facebook on the job. Facebook states, “Rather than having to click or tap to play, videos will begin to play as they appear onscreen – without sound – similar to how they behave when shared by friends or verified Pages. If you don’t want to watch the video, you can simply scroll or swipe past it.”
So that’s not too bad then, right?
On the more positive side of things, Facebook also announced that you will soon be able to donate to nonprofits via your Facebook page which, hopefully, will address the fact that liking a charity on Facebook actually makes folks LESS likely to donate. Facebook’s news page states, “The Donate feature will appear beside Posts in News Feed shared by participating nonprofits and at the top of their Facebook Pages. When people click “Donate Now” they can choose the amount, enter their payment information, and immediately donate to that cause. They also have the option to share the nonprofit’s post with their friends. We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them.” As of today, only about 18 well-known charities are included, such as the Red Cross, the ASPCA, and World Wildlife Federation (you can see full list by scrolling to the bottom here).
Lastly, on a strictly fun note, there is at long last a “dislike” button so far only on Facebook Messenger as a “sticker.” But will this have much impact, considering that Facebook is actually getting ready to dump the well-known thumbs up figure as the like button? Frankly, I’m not all that excited about a “dislike” button, but the “sympathy” button Facebook is also considering I think is a nice option, particularly for those folks that post sad news that you don’t know well enough to offer a heartfelt thought.
That’s a whole lot of news about Facebook in one day (okay, some of the info is from last month). What do you think? Good changes or bad?