Word on the street is that Apple has plans to open even more stores on Thanksgiving Day joining the list of other big-box retailers like Target, Walmart, Best Buy, and Toys R Us who just couldn’t wait until the clock strikes midnight, signifying the start of “Black Friday” the following Friday.
Apple has opened just a few flagship stores on Thanksgiving Day in the past, but I’m assuming they want to open even more stores to stay lockstep with other stores who are looking to give us all our gadgets and gizmos a day early. If this trend continues, more and more stores will follow suit until consumerism will have effectively killed Thanksgiving … and maybe even Halloween.
From the business side of things, it makes sense, I guess, as supply equals demand – We (consumers) will bust down the doors of retailers looking for those mythical “door buster deals”. So why not give the people what they want and make “mo money”?
My issue with retail stores being open ALL THE TIME nowadays is with the store employees who want to enjoy Thanksgiving with their families just like we do, but will have to schlep in to work to feed our “must have that shiny new gadget now” needs. I used to work in retail at an electronics superstore, and even though the “double overtime” pay was good, I wouldn’t have missed the extra money at all if it meant I had more time to catch up with loved ones who I hadn’t seen in a while.
Which is why I choose to not participate in the whole Black Friday shopping experience. Yes, I love my gadgets like the next person, and would normally jump at the opportunity to get a great deal on a flashy new TV, gaming console, laptop, tablet, or other geeky accessory. On the other hand, I really don’t see the excitement in fighting with other people to get deals that will be around for another month or so. I’d also like to think that I’m tipping my hat to all the retail workers around the world who have to deal with people fighting each other to get deals that will be around for another month or so.
Now, I can’t and don’t want to guilt-trip anyone reading this who is salivating at the idea of getting their holiday shop on one day early. My wish is if you do plan on venturing out into the cold, agonizing with over-crowded parking lots, and dealing with store employees who clearly don’t want to be there, you would just put yourself in the shoes of that employee who would much rather be at home getting a second plate of turkey and dressing, laughing at their crazy uncle, or falling asleep watching football. Cut them some slack instead of begging them to “check in the back” for an item that you probably won’t buy anyway.