Making headlines again not even a week after their initial public offering (IPO) on the New York Stock Exchange, Twitter custom timelines were announced yesterday to provide users with “more control over how Tweets are organized and delivered on the Twitter platform.” Users will be able to name their timeline and choose the Tweets to add to it to create a timeline that includes the most noteworthy and relevant Tweets.
Here’s what Twitter said about the new service on their blog:
Share the best Tweets about a topic you care about, or an event —— planned or unplanned —— that’s happening right now. Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along.
If you’re wondering how the new Twitter custom timelines might look or how they can be used, Twitter provided the following examples:
- Carson Daly (@CarsonDaly), host of The Voice, created a custom timeline to be a live companion to tonight’s competition.
- POLITICO is organizing the best Tweets from policy industry experts in this new Tweet Hub.
- The Guardian is hosting a Q&A and will curate the lead question, questions from readers, and answers from journalists into a custom timeline.
- Twitter #music has created new timelines that present the very best Tweets from superstars, best songs with tracks you can play right in the Tweet, and the best music Vines.
- And tonight, Bleacher Report will help sports fans keep up with the best moments from the Champions Classic match-ups tonight.
For those interested ready to get started in creating custom timelines, the new feature is rolling out over the next few days on TweetDeck who has already posted a how-to guide on their blog. And if you’re already wondering about the future of Storify, the popular web storytelling service that has been widely used to curate Tweets and other custom content of interest, Storify co-founder and VP of editorial at Livefyre, Burt Herman, said via AllThingsD that “Storify has a strong relationship with Twitter and their new Custom Timelines will make it easier for our users to find the best tweets to add to their stories.”
With Business Insider reporting that Twitter has overtaken Facebook as the social media network that is most important to teens and 26% of users naming it their “most important” social site in a recent Pew Research Center report, custom timelines, plus continued collaboration with Storify, are a welcome feature that make the social tool more user friendly to find and stay current on the topics that are of the most interest to us.
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