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Happy Social Media Day

socialmediadayToday is the fourth annual Social Media Day — or #SMDay if you’re into hashtags (and I know you are). If you’re wondering how it came about, here’s what the founders have to say,

“Mashable launched the event in 2010 as a way to recognize the digital revolution happening right before our eyes.” Mashable states. “Each year, thousands of people organize hundreds of meetups across the globe. From Australia to the Philippines, all the way to Sri Lanka and Morocco, countries come together every June to participate in this global movement.”

I’ve been a member of the social media universe since before the term was coined. I’m not an early adopter by any means, but I’ve earned my stripes to be here, and I’ll likely attend the #SMDay celebration happening here in Philly tonight.

But after many years of describing myself as being “madly in love with all things social media,” I find it to be less and less true. At first, my community online was small enough to feel like a community, and we were all sharing things that were funny and interesting and weird. But these days social media is a sea of noise and marketing efforts – and I’m just as guilty as everyone else on that front.

I also wonder if the term “social media” will disappear in the near future. After all, today we are just as entrenched in our digital lives as we are our “real life” ones these days, right? Just yesterday I heard about my brother-in-law having a minor accident via Facebook instead of a phone call – and that didn’t seem particularly odd, any more than the fact that I realized one of my closest friends adopted a new dog via Facebook.

Social is just, well, social – digital or in person.

Nonetheless, I salute this day as only a social media junkie can: by spending too much time on Facebook, tweeting about my lunch, and developing a strong case of FOMO. Hope you enjoy your #SMDay as well.

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