JoeyBra Startup Expands To Carry Gadget-Friendly Sports Bras

JoeyBra Sports Bras for active women via Babble.comI like to think I can write about anything event remotely related to technology, but smartphone-holding drawls?

I was originally going to pass on this story, but after I read about how Kyle Bartlow and Mariah Gentry survived a successful Kickstarter project, a drawn-out patent case, and cancer-emitting smartphone concerns, just to see their JoeyBra line of smartphone-friendly undergarments expand to sports bras, I had to show them some love.

The smartphone (and ID, and keys, and money) friendly JoeyBra the duo created while in college over a year ago quickly gained traction as one of those “why didn’t I think of that” ideas that essentially gives women a place to store their smaller personal items when they leave the house purse-less.

After quick success, and a solid setback from a “patent troll” who came up with a similar idea almost a decade ago, the couple has finally caught its stride and has launched a new line of stylish and “ample” sports bras that can store a small smartphone or iPod.

JoeyBra sports bras solves the “Where do I put my ID, keys and other small gadgets and valuables when I exercise?” problem that I know at the very least, my wife has. I’m sure many women face this issue as well, and have come up with some unique ways to life-hack a solution. JoeyBra could be their more feasible and fashionable savior as it has two water-resistant, zipper-sealed pockets on each side that are large enough to fit an iPod, keys, and ID while out running.

Now ladies can hit up their favorite smoothie spot after a run without wearing a fanny pack, or digging a couple of crumpled up dollars or a sweaty credit card out of their…wherever.

JoeyBra Sport ranges in sizes XS to XXL and can be ordered on the JoeyBra website for $39.99.

Would a smartphone-friendly sports bra solve your “secret stash” issue when you workout?

Source: GeekWire

For more of the tech lowdown from Terrance, check out BrothaTech’s blog and follow him on Twitter.

Tagged as:

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, profile photo and other personal information you make public on Facebook (e.g., school, work, current city, age) will appear with your comment. Learn More.