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Need a Bra Fitting? There's An App For That

bra fitting appA month or so before my wedding I went to THE place to get a fitting for the massive bra-type contraption I’d be wearing under my wedding dress. It was a tiny hole-in-the-wall shop that was staffed entirely by women over sixty, and as I walked in, I was stunned by the sheer number of bras jammed into every corner of the shop.

Once I explained my need, the saleswoman stood back, looked at me critically for less than five seconds, reached onto a shelf and shoved a bra into my hand. She then pushed me into a dressing room, demanding I put it on immediately.

It was a perfect fit. She hadn’t even touched me, and it was a PERFECT fit.

Third Love, an online bra store that claims to offer “twice the size options of a regular store,” thinks they’ve solved the bra fitting problem with a photo app. Yep, a bra fitting app.

Basically, it works like this. You use the app to take a couple of photos of yourself, and the app then calculates the right size for your bra and populates a shopping screen with a wide variety of bras to choose from.

Pretty cool, right?

I will say, however, that Third Love doesn’t a) tell you what size you are, unlike the nice ladies at the store where I got my wedding bra, or b) know what the heck to do with a plus size body. It really was confounded by me. However, this lovely (and slender) woman at Fast Company used the app and found that the bra did, indeed, fit.

But me? I’ll be sticking with the old ladies that use their eyes to measure my bra size instead of an app.

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