This last year or so I’ve limited my time on Facebook during the workday because good LORD it’s easy to get sucked into a Facebook wormhole when I should be working. First you’re clicking on an article that you just KNOW is going to piss you off, and then you’re going to go back to the thread you found it on and then you’re going to tell someone what’s what but oh, look, that link offers up something that is EVEN MORE infuriating and before you know it, BAM. You’ve wasted an hour of work time on nothing that is in any way helpful to your professional career.
Okay, maybe it’s just me.
According to an article on All Things D, Facebook is quietly testing a new feature: a “Save It For Later” bookmarklet that compiles a folder of items you’ve tagged for later reading. Those that have spotted the testing claim that when you see a link in your newsfeed there will be a small bookmark that you can easily click and place that link in the file.
While that sounds pretty cool in theory, I know I will likely view that file as “out of sight, out of mind” and will rarely have the time to go through the links and follow up. That’s not a bad thing we can all afford to spend a bit less time on Facebook but as a content creator that relies on Facebook to drive traffic to the links I share, well, I’m not so thrilled.
However, TechCrunch points out that a similar service called Pocket actually offers deeper engagement and even possibly extended reach for some content, creating a sort of “echo” after the initial rush of interest. So that’s comforting. Perhaps Facebook’s new bookmark feature will actually allow folks to engage deeply with content again, instead of skimming it to get back to Facebook.
What do you think? Is this a welcome new Facebook feature?