After a month of teasing us with a new possible logo a day – some of them really fun, like days 11 and 12 – Yahoo! announced their new logo, and it’s one of the most incredibly dull versions they considered. In my opinion, of course.
Marissa Mayer, Yahoo’s dynamic CEO, writes on her Tumblr blog (called, fittingly, Marissa’s Tumblr) about “geeking out” over the new Yahoo logo. “On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator,” she writes. “I think it’s one of the most incredible software packages ever made. I’m not a pro, but I know enough to be dangerous ”
Mayer goes on to discuss the process of creating the logo, saying, “Over the subsequent weeks, we’ve worked on various applications and treatments of the logo (the favicon, app launchers, sub-brand lockups).”
She continues: “It’s held up well. And, while moving forward we’re likely to make small iterative changes along the way rather than dramatic ones, we’re really happy with where we ended up. We hope you are too!”
A friend on Facebook said about this logo, “And you thought Microsoft Art was dead!” And I think that comment is spot on. There’s a cute video that shows the process, and the blueprint element actually makes the logo FAR more interesting!
What say you all?