Remember when I wrote about Google encrypting some search terms in your organic search analytics? If not, go read it and refresh your memory.
Basically, Google began making search private for those signed into a Google account meaning when you use search to find sites to visit, those sites cannot see what search terms you used to land on their site.
This is frustrating to those that rely on keyword data to determine what is effective at driving traffic to their sites and what is not. But this only impacted about a quarter to maybe a third of all organic search results, so while it was frustrating to those of us trying to determine the whims of our readers, it wasn’t the end of the world.
Until now, that is.
Apparently, Google has now officially 100% encrypted search, according to Search Engine Land.
“The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether.
Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in “(not provided)” data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.”
As I show you in the picture above, if you go to Google.com now you will see it is listed as “https” instead of “http”, and that means your search is encrypted. If you try to change it to “http”, well, you can’t.
How will this impact bloggers and other site owners? It’s difficult to say at this early point, but it might be time to re-evaluate your SEO strategy. It will also be very interesting to see how the brands that work with bloggers change their policies as well. What do you think? Will this news change anything for you?