Facebook may have just killed its own app with the release of Paper, an incredibly sleek and beautiful iPhone app (only available in the US after February 3rd) designed to help users really enjoy the content they see instead of endlessly scrolling through stacked updates.
Here’s how Facebook describes it in the press release:
Paper makes storytelling more beautiful with an immersive design and fullscreen, distraction-free layouts. We’ve also made it easier to craft and share beautiful stories of your own.
Your Paper is made of stories and themed sections, so you can follow your favorite interests. The first section in Paper is your Facebook News Feed, where you’ll enjoy inspiring new designs for photos, videos, and longer written posts. You can customize Paper with a choice of more than a dozen other sections about various themes and topics—from photography and sports to food, science and design. Each section includes a rich mix of content from emerging voices and well-known publications.
Before you get all excited, as I did, that Paper from Facebook will be a new RSS Feed Reader, it’s not. According to the Verge, Facebook will be selecting the content for you and you won’t be able to add your own. Alas. But investors are liking what they see, and today Facebook’s stock had a nice 16% jump.
Check out the video. I’m looking forward to it but I doubt it will replace my Facebook app for now. I spend too much time in Facebook groups. Check out the video below and let me know what you think.