Oh, Snapchat. If you have kids with a smartphone, chances are they are using (or want to use) Snapchat, the photo instant messaging social network that “deletes” a photo or video one second after it has been viewed.
But this week they quietly released a new update, offering new photo filters and the ability to replay a message (only once a day, however). They’ve also increased the number of “best friends” from five to seven.
So what does this mean? It means that it is important to have yet another conversation about what is appropriate to share in photos on social networks because even Snapchats can be permanent (as easy as grabbing a screenshot, of course).
But many are also wondering about the choice that Snapchat’s made to whittle away at its primary selling point, disappearing photos.
Even more intriguing is this: by making the new features very difficult to find in the settings, Snapchat cleverly created a “word of mouth” campaign, albeit primarily caused by folks voicing confusion over the new features. In an article in Fast Co. Labs, the author states, “As previously mentioned, I struggled to find out how to use Snapchat’s new features, turning to my friends on Twitter to help. By making it non-intuitive, Snapchat got me and many others talking. It inspired word-of-mouth (WOM), spreading news of the update and re-engaging users. This isn’t the first time they’ve used similar WOM growth tactics.”
Personally, I’ve stayed off Snapchat and I would not be comfortable with my daughter using it (admittedly, she’s only 7 and I suspect I’ll be dealing with a far more annoying social network when she’s of age to use them). I’m curious, however: do you allow your kids to use Snapchat? Do you use it yourself?