When you start to ramp up your business, you start to get busy. Goodness knows you could fill your days with tasks that are uninspiring, or worse — tasks that don’t help you get enough done to make more money.
That’s the time to take a hard look at how you’re filling your days. Can you outsource anything?
I got the scoop about 10 office tasks to outsource from Nikki Parker, a Regional Director for Freelancer.com. See below and spend more of your time doing both the things you love and the things that make you money!
1. Data Entry
Data entry is one of the most requested skills on Freelancer.com in terms of volume of projects. The reason for this is that data entry is all about sitting down, ordering data and typing it out … often for a really long time. It is laborious and time consuming, which makes it a perfect task to be outsourced! Data entry projects can take on many different forms, such as Excel data entry, MicrosoftWord data entry, electronic data processing, typing, transcribing or clerical jobs.
2. Virtual Assistant
The Personal Assistant of the 21st century, a Virtual Assistant, will be your helping hand to perform a variety of tasks and essentially keep your life in order. Virtual assistance can be provided by phone, fax, email or even instant message. Once you start working with one, you will wonder how you ever survived without them!
3. Accounting and Bookkeeping
Making sure your finances are in order is essential for any business, but this work is often some of the most time consuming in any manager’s day! Accounting and bookkeeping projects that can be outsourced could include QuickBooks operation or setup, billing system creation and maintenance, simple accounts payable, or receivable tracking and collections. Anything an in-house accountant handles can easily be taken over by a knowledgeable freelancer. By hiring a freelancer, you can save hundreds per year over hiring a local accounting firm.
4. Website Creation
An alarming number of small businesses do not have a website and with so many customers now using the Internet to browse for products and services, if your business is not online, your customers cannot find you. If you need to build or update a website, add a shopping cart option or even build a blog to compliment your current site, a skilled freelancer is waiting to work for you. As people wise up to the importance of having a great website, this has become one of the most popular tasks to outsource online often saving employers thousands of dollars in expensive agency fees!
5. Design Work
Business cards, brochures, logos, corporate documents, letterheads, physical products, website graphics, blog layouts, and the list goes on. These are just some of the visuals that businesses use to attract new customers and stay ahead of the competition. Hiring a freelance designer means you have an expert on call, able to do any task the moment your business needs it.
6. Content Writing
Having a steady stream of high quality, thought-provoking and enjoyable content, such as a company blog has become a must-have for any successful business, as opposed to just a nice-to-have. A blog can drive valuable traffic to your website and also strengthen your relationship with existing customers. However, the challenging part is finding the time to create all of this content. Hiring a freelance writer affords your business all the benefits of having relevant and fresh content without experiencing the pain of having writers block or a slipped deadline.
7. Social Media Consultant
Social media is both a science and an art form, and done effectively can be hugely beneficial to your business. With so many different platforms requiring so much love and attention to get your tweets and posts to cut through the noise, having a freelance social media assistant can be worth its weight in gold. From developing a strategy, writing content and building up a strong following social media experts will add immense value, even when you cannot justify the expense of hiring someone full time.
8. Online Marketing and Advertising
Search Engine Marketing, one of the most recognised being Google Ad Words, offers both pay per click advertising and site-targeting advertising for businesses to find new leads and customers online. But SEM is not the only form of online advertising out there. There is also SEO, Email marketing, Facebook advertising and the list goes on. To optimise your marketing spend, you should try a number of different forms of online marketing. Hiring freelancers gives you the flexibility to try diverse approaches to online marketing and advertising until you find the one that works best for your business!
9. Industry Research, Market Research and Lead Generation
Research plays a pivotal role in the growth of any company. From knowing your industry, your clients, your competitors, and everything in between, performing high quality research will give you the insights necessary to excel. Research tasks and lead generation projects are perfect to outsource to specialised and experienced freelancers.
10. Animation, 3D Imagery and Video Creation
If a picture is worth a thousand words, how much is a video worth for your business? Increasingly, businesses are seeing immense value in creating promotional or instructional videos and animations to showcase their products or services. If you have been quoted thousands of dollars to do a short clip, then you stand to save thousands by outsourcing these projects to skilled freelancers. Remember to ask for past samples of work and read their reviews to make sure you pick the right freelancer for your job!