I’m sure your inbox is flooded with Cyber Monday offers, while your social media streams are filled with bloggers touting awesome deals online for today’s shopping “holiday.” So far, though, I’m not seeing any grand deals worth the hype.
That’s because Cyber Monday was never about the deals. While Black Friday was the unofficial start of the holiday shopping season even before retailers began using the name, Cyber Monday was created by the National Retail Federation. The Black Friday deals grew from retailers’ efforts to win the market share of your spending.
Cyber Monday is an attempt to draw you online for spending money you hadn’t planned.
It was based on the trend of consumers finishing their holiday shopping on Monday at work after a weekend of shopping Black Friday sales, but it can easily result in overspending. When the purchase is just a click away, impulse buys are more common. I also find that the deals aren’t quite as fabulous as they want you to think.
I’ve even seen a few items that are marked up and still selling out. Sure, there are a some deals to be found, but it’s mostly just hype. And I’m staying out of it. If you’re shopping online today, be sure to Cyber Monday responsibly. Carefully consider each purchase, research products before you buy, and be sure the deal is really a deal.
Go ahead — finish your holiday shopping today, without ever stepping foot in a store. Just remember that it isn’t necessarily about the bargains.
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