Boston Meets the Levi’s Challenge

Jessica from Don’t Mind The Mess, her baby, and yours truly.

What’s going on in that picture you ask?

I suppose there is no delicate way to put this: I spent a couple of hours last Thursday afternoon making sure that strangers (and their butts) looked amazing in their jeans.

And boy, did I succeed. (With a little help from Levi’s and our friends, of course!)

By now I’m sure you’ve heard about Levi’s Curve ID jeans and their amazing made-for-you fit. (If you haven’t, we have plenty of information right here at Babble!) The jeans look and feel incredible, but it’s definitely the kind of thing you have to experience for yourself to believe. So Levi’s, Macy’s and Babble decided to take the show on the road and asked me to host an event at the big Macy’s store at Boston’s Downtown Crossing — just steps away from the Boston Common. You simply cannot get more Boston than that, unless you’re in Fenway Park.

The truth is that I wasn’t sure how this challenge business was going to go down. Because I’m a hermit, I ordered my own jeans online using the Curve ID Fit Finder and found jeans that fit me perfectly. But apparently there are people out there that don’t live on the internet (it’s true, I met them and everything!) and they like to actually try the pants in a fitting room. So we brought the Fit Finder experience to them live.

Unlike most fitting room experiences, this was a lot of fun. Take a look at the pics and see for yourself!

  • Look, Ma! 1 of 20
    Look, Ma!
    I was totally surprised to see my photo all over the store -- I even had a salesgirl hand me a flyer with my photo on it! I geeked out and made someone take a picture of me standing next to the signage. I make no apologies -- this doesn't happen to me every day!
  • You’re invited! 2 of 20
    You're invited!
    The challenge. Are you up for it?
  • Michael and me 3 of 20
    Michael and me
    Michael is the man that kept everything running smoothly.
  • Welcome! 4 of 20
    Here I am welcoming everyone to the party and encouraging them to try on jeans. All we had to do was eat, drink and have fun. Not a bad way to spend lunchtime!
  • Our first satisfied customer! 5 of 20
    Our first satisfied customer!
    Bianca found her perfect pair!
  • Fit Experts On Call 6 of 20
    Fit Experts On Call
    A fit expert rushes to get the perfect pair of jeans to a guest. Perfect jeans were our mission for those two hours!
  • Mmm… 7 of 20
    Chef Michael made my favorite -- miniature grilled cheese sandwiches!
  • Glamming it up! 8 of 20
    Glamming it up!
    Customers take advantage of the mini-makeovers offered by our friends at Estee Lauder
  • Will Nancy (Capability Mom) find a perfect pair? 9 of 20
    Will Nancy (Capability Mom) find a perfect pair?
  • Yes! 10 of 20
    We all thought Nancy looked like a movie star in her Curve IDs!
  • Buying Curve IDs is easy! 11 of 20
    Buying Curve IDs is easy!
    This woman snuck out of her office on a lunch break, found her fit, and was back before anyone was the wiser. Shh...
  • Babies 12 of 20
    ...are adorable. But they change the way our jeans fit. Will this baby's mama find her pair? (hint: She blogs at Don't Mind the Mess
  • Yes! 13 of 20
    Jessica from Don't Mind The Mess is a new mom and looks amazing in her skinny curve IDs!
  • Shop, shop, shop! 14 of 20
    Shop, shop, shop!
  • The Magic of Curve IDs 15 of 20
    The Magic of Curve IDs
    It has to be magic, because I normally wouldn't allow myself to be photographed next to a gorgeous college-aged girl. But we both love our jeans!
  • DJ Kelvin 16 of 20
    DJ Kelvin
  • We are not the same. 17 of 20
    We are not the same.
    And that is PERFECT.
  • Our servers 18 of 20
    Our servers
    They made sure no one left hungry. Thank you!
  • Food 19 of 20
    Did I mention we had food?
  • Team Levi’s 20 of 20
    Team Levi's
    One more, for the team!

When you put together Macy’s, Estee Lauder, chef Michael Oliver and event planner extraordinaire Michael DeVous magic happens. Thank you for everything!

A big thanks to Levi’s for sponsoring this campaign. Click here to see more of the discussion

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