“Devil Baby” Terrifies New Yorkers

All babies are cute, right? I mean, if you look at a baby and you don’t think he or she is adorable, there’s something clearly wrong with you, isn’t there? Perhaps you’ve got a heart of stone or had your soul sucked out of you in some freak vacuuming accident?

Or maybe, just maybe, you’re A-OK and the baby is the problem — a terrifying, albeit pretend, problem.

Meet “Devil Baby,” an animatronic demon child that recently rolled around the streets of New York City in an innocuous-looking stroller. The fake baby emitted a crying sound, attracting pedestrians who were likely wondering why a stroller was left unattended. But once they got close, the remote-controlled baby quickly sat up and bared his ghastly, ghoulish face.

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So, you might wonder, was this some innovative attempt at mass birth control?

Not exactly. (Though middle school sex ed teachers may want to consider borrowing Devil Baby for that purpose.)

As Yahoo! Movies reports, the baby is the work of Thinkmodo, a viral marketing company that has pulled pranks in New York City in the past. This particular stunt was to promote “Devil’s Due,” an upcoming horror film about a couple who discover that the wife is carrying Satan’s spawn. The video showing Devil Baby in action has racked up more than 16 million views thus far.

Whether Devil Baby actually scares up ticket sales remains to be seen, but Thinkmodo co-founder Michael Krivicka told Yahoo that, surprisingly, those who ran into Devil Baby walked away smiling.

“People were totally cool with being in the video after getting the living hell scared out of them. Each reaction ended with a laugh, and everyone loved the look of the baby,” he said.

Krivicka himself was not so lucky. He has a real, 6-month-old son and he said that “(g)oing back and forth between the grotesque devil baby and my super-cute son really messed up my reality and gave me nightmares.”

Presumably, Krivicka never actually confused the two. If he did… well, let’s hope he has a very understanding wife.


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