Calling All Blondes: Why You Need to Start Using Purple Shampoo


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What’s the first thing you think of when I say “brassy”? Certainly the word bombshell doesn’t come to mind! After I’ve bleached my hair, I love the bright vibrant color. The tone is so rich and cool. After a couple months though? Let’s face it: it becomes a bit brassy. My locks lose their luster, and it just starts looking pretty dull. So to breathe life back into my hair, I use purple shampoo twice a week.

What is purple shampoo?

It’s a deep purple shampoo that distributes purple pigment to neutralize brassy, yellow tones. As for why, let’s go back to the third grade for a second. By a show of hands, who can tell me what’s on the opposite end of the color wheel from purple? Oh yes, good job. It’s yellow! So to neutralize yellow hues, you’d color them with purple ones. Purple shampoo uses basic color mixing to hide those brassy tones. So when we wash our hair with purple shampoo, our hair absorbs a small amount of purple pigment, which cancels out red and yellow undertones, making your blue undertones higher. It basically brightens up the blonde by restoring your hair to its former cooler color.

How do you apply it?

You’ll want to rinse your hair in hot water before applying, as doing so will cause the hair shaft to expand, allowing for better depositing of the purple pigment. You’ll apply the shampoo liberally and let it sit for 1 to 5 minutes, depending on the brand and what the back of the bottle recommends. You’ll then rinse your hair in cold water, which will cause the hair shaft to close, sealing in the color and leaving it smooth and protected. Using a purple shampoo will not turn your hair purple. It’s just toning down the brassy hue. I like to mix my purple shampoo with my regular shampoo, as I find it’s less drying on the hair. I also really love purple conditioner, but I don’t love using purple shampoo AND conditioner; it’s either one or the other. If you ever overdo it, just rinse your hair and the purple pigment will fade out.

Why should I use it?

Using a purple shampoo can extend the life of your color. By extending the life of your color, your trips to the salon become less frequent and you put money back into your pocket. I think every blonde should be using a purple shampoo. Like I’ve already said, it’s just going to really brighten up that color, making it look like you’ve just come out of the salon. And really, who doesn’t want that?!

Here are my 5 favorite purple shampoos:

1. Unite Blonda Shampoo Tonic

Image source: Amazon
Image source: Amazon

This shampoo reduces brassiness in blonde and gray hair and is free of parabensĀ and sodium chloride.

Available now from Amazon for $23.39

2. Clairol Professional Shimmer Lights Shampoo

Image source: Sleek Hair
Image source: Sleek Hair

This shampoo has a protein-enriched conditioning formula that tones down brassiness on blonde and silver hair and renews and refreshes faded highlights.

Available now from Amazon for $10.43

3. Matrix Total Results Color Care So Silver Shampoo

Image source: Amazon
Image source: Amazon

The formula in this So Silver shampoo neutralizes brassy warmth and eliminates yellow tones.

Available now from Amazon for $15

4. Redken Blonde Idol Sulfate-Free Shampoo

Image source: Ulta
Image source: Ulta

Redken’s Blonde Idol shampoo is recommended for every day use and can be purchased in either 10.1 oz or 33.8 oz.

Available now from Amazon for $24.95

5. Schwarzkopf Bonacure Color Save Silver Shampoo

Image source: Amazon
Image source: Amazon

If you fall for this product (you totally will) you can purchase it in a two-pack!

Available now from Amazon for $18

Article Posted 3 years Ago

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