Drew Barrymores Flower Cosmetics

Have you heard of Flower? Maybe I’m behind the curve, but I just learned of this cosmetics company yesterday. Perhaps it’s because Flower doesn’t advertise. That’s right they don’t advertise. At all.

The concept behind the Flower cosmetics line is simple: eliminate the advertising budget and pass the savings along to consumers. This strategy allows them to offer luxury-quality makeup at drug store prices. In fact, Flower is exclusively found in Walmart stores and on

So how does Flower publicize their product line? Well, it doesn’t hurt that Drew Barrymore is one of the owners. The actress uses her star power to help promote the line and even stars in video tutorials on the website.

Barrymore helped develop the line in collaboration with beauty product manufacturer Maesa and Walmart. Flower consists of 181 cosmetics including products for face, eyes, lips, and nails. Prices range from $4.98 to $13.98, making high-quality makeup accessible to a much wider demographic.

Better quality for less money sounds like a win-win to me. Click through the slideshow for the 7 Flower products that are most intriguing to me and peruse Flower’s site to see what grabs your attention.

  • Drew Barrymore’s Flower Cosmetics 1 of 8
  • Zoom-In Ultimate Waterproof Mascara $7.98 2 of 8

    This conditioning mascara has a smart adjustable brush so that you can customize lash volume and length.

    Available exclusively at Walmart.


  • Secret Service Cover Up Concealer $7.98 3 of 8

    Formulated with antioxidant Vitamin E, this well-reviewed lightweight concealer covers imperfections and lasts all day.

    Available exclusively at Walmart.



  • Petit Fleurs Pocket Triplet $6.98 4 of 8

    I love the idea of these pocket triplets! Each offers three small lipcolors that you can easily stash in your purse.

    Available exclusively at Walmart.



  • Glow Baby Glow Blush/Bronzer Duo 9.98 5 of 8

    A little goes a long way with this highly pigmented blush and bronzer duo.

    Available exclusively at Walmart.



  • Nailâ��d It Nail Lacquer $4.98 6 of 8
    05-SetHeight250-nail-group copy

    These fun high-shine polishes are free of DBP, toluene and camphor.

    Available exclusively at Walmart.


  • Color Play Crème Eyeshadow $7.98 7 of 8

    These long-lasting cream shadows are easy to blend and are infused with water for a weightless feel.

    Available exclusively at Walmart.



  • Kiss Stick High-Shine Lip Color $6.98 8 of 8

    I'm a sucker for lipsticks and these shiny lip colors contain emollients to keep lips soft.

    Available exclusively at Walmart.



Article Posted 3 years Ago

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